Cookie Notice
At SIERRA, we respect your concerns about privacy. This Cookie Notice (the “Notice”) explains how SIERRA and its affiliates use cookies and other similar technology to recognize you when you visit our websites that link to this Notice (the “Site”). It explains what these technologies are and why we use them, as well as your rights.
WHAT IS A COOKIE?
Cookies are small text files containing information that is saved on your computer or mobile device by the webpage that you are visiting, to store certain information about your Site usage. For more information on cookies, go to www.allaboutcookies.org.
The term “cookie” is used in this Notice in the broad sense to include all similar techniques and technology, including tracking pixels, web beacons, and log files.
TYPES OF INFORMATION COLLECTED AND REASONS FOR COLLECTION
Cookies help us to better understand your use of our Site and, as a result, allow us, among other things, to offer our web visitors a more personalized and consistent experience. Here are examples of the types of information that we collect through cookies:
- The number of users visiting the Site, the pages viewed, the clicks made on the Site, and the total duration of navigation on the Site
- Whether you are visiting the Site for the first time or not
- Your viewing preferences (e.g. market, language, etc.)
Please note that we do not collect your name or email address through cookies.
In addition, cookies allow us to do the following:
- Customize your visit - We may use information collected during your visit to facilitate your next visit to our Site
- Customize the advertising and marketing messages that appear on the Site, whether ours or those of third parties. This involves, for example, identifying the features of our Site that interest you and recommending relevant accessories for your SIERRA products
- Analyze customer trends: We compile information on our Site visits and analyze them as a whole in aggregated form. This type of study aims to identify trends among many visitors to our Site, rather than analyze the information of a particular visitor
TYPE OF COOKIES WE USE
We use first-party and third-party cookies for several reasons. Some cookies are necessary from a technical perspective for our Site to operate and/or provide basic functionality to you, and we refer to these as “necessary” cookies. Other cookies enable us to track and target the interests of our users and to enhance the experience on our Site. Third parties also serve cookies through our Site for advertising, analytics, and other purposes. The specific types of first- and third-party cookies served through our Site and the purposes they perform are described in more detail below.
FIRST-PARTY COOKIES
These cookies are created by SIERRA. They are, for the most part, used to allow you to browse our Site and use its features. They may also assist in analytics activities.
THIRD-PARTY COOKIES
In addition to our own cookies, some third-party and affiliated companies may place cookies on your computer, access them and associate web beacons with them. These cookies enable third party features or functionalities to be provided on or through the Site. The parties that set these third-party cookies can recognize your device both when it visits our Site and also when it visits certain other websites.
LEGAL GROUND FOR COOKIES
Since the website would not work without the strictly necessary cookies, this category of cookies is always on when you visit our website. The legal ground for using strictly necessary cookies is our legitimate interest in providing you with a functioning website.
However, when functional, performance, and advertising cookies are used, we rely on your consent. Upon entering the Site the first time, you will see a banner with information about our use of cookies and be requested to consent to the use of cookies. You are not required to consent to functional, performance, and advertising cookies to access the website, however, some services and functions require the use of cookies and may be limited or inaccessible without your consent.
DURATION OF STORAGE OF COOKIES ON YOUR DEVICE
The duration of storage of cookies on your device may vary, depending on the category to which they belong: temporary or permanent.
TEMPORARY COOKIES
We use temporary cookies on all our secure pages to assign and register a session ID. You can browse our entire Site without interruption. This identifier is also used for internal reporting purposes. It does not allow us to identify you by name and this type of cookie does not leave any information recoverable on your hard drive. Most of our own cookies fall into this category and expire when you close your Internet browser.
PERMANENT COOKIES
Our own cookies and third-party cookies are permanent cookies. They allow us to understand visitors’ browsing behavior for a longer period of time or to provide you with additional features related to your Site customization requests and the content that you have saved or stored. They can stay on your computer for hours, a week, or years, depending on their function. This means that these cookies survive after your browser is closed and can be used by our Site to recognize your computer when you reopen your browser later.
THE COOKIE PREFERENCES PANEL
You may utilize the Cookie Preferences Panel at any time to change or withdraw your consent for each cookie category - except strictly necessary cookies - by clicking the “Cookie Preferences” button on the website banner or clicking the “Cookie Preferences Link”, located in the website footer. You may select “Accept All Cookies” on the panel which permits the download of all available cookies for use.
The panel identifies categories of cookies as well as provides information about the individual cookies available to the site you are visiting. This allows you to better understand the way our website uses cookies. The panel enables you to control and change your cookie preferences, and the information in the Panel is delivered in an open and transparent way, providing complete visibility into how cookies are used to enrich your visitor experience and make an informed choice to allow their usage.
You may use the Toggle bar next to each category of cookies to set acceptance or denial of cookies being placed on your device. Be aware, however, that restricting cookies may impact the functionality of a website. Many of the interactive functions offered by websites are dependent on cookies and disabling or blocking cookies can prevent these services from working and reduce their usefulness. Once your selections are made, click the “Confirm Your Preferences” button to confirm your cookie usage choices.
CONTROL COOKIES FROM THE BROWSER
Along with the Cookie Preferences Panel, you can also change your browser and/or mobile device settings so that cookies from this website cannot be placed on your computer or mobile device. You can usually change the browser’s settings to refuse new cookies, disable existing ones or simply let you know when new ones are sent to your device. In order to set your browser to reject cookies, refer to the help instructions supplied by the browser provider (usually located within the “Help”, “Tools” or “Edit” menu) or the settings of your mobile device. More detailed guidance can be found at www.allaboutcookies.org
Please be aware that, if you refuse or disable cookies, some of the website’s functionality may be lost.
CONSEQUENCES OF DEACTIVATION OF ALL COOKIES
If you choose to deactivate cookies, you may continue to use certain parts of our Site. However, some useful features may not work anymore, depending on which cookies you deactivate.
CHANGES TO THE COOKIE NOTICE
This Notice may be revised occasionally. Any changes made will be reflected on this Site. Please revisit this Cookie Notice regularly to stay informed about our use of cookies. If you have any questions, please contact us as explained below.
CONTACT US
If you have questions about the use of cookies on our Site, do not hesitate to contact us by email at privacy@sierraparts.com. You will also find more general information about the types of information we collect about you and how you may exercise your data privacy rights in our Privacy Policy.